'The Tipping Point' Mind Map


So, here it is the mind map of the entire 'The Tipping Point', I went into detail on the chapter of the Case study of The Airwalk sketchers and the Power of Translation. I find the way that trends and interest of youths affect shoe companies and how everything happening at that moment in time effects design. Gladwells theory on how an epidemic starts is very interesting showing all the different factors and how when brought together they create an epidemic. Reading 'The Tipping Point' has helped me to realise that whatever is happening in the world at the moment will effect design in some way.

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